Article: Nickelodeon Teams Up With Justice To Produce “Bella And The Bulldogs” Inspired Product Line!


Touchdown! Nickelodeon’s top-ranked, hit TV show, “Bella and The Bulldogs” has reached unmatched successes and to say “Bella and The Bulldogs” is an absolute sensation is an understatement. Fans can’t get enough of the effervescent cheerleader turned football star, Bella Dawson (played by the incredible, Brec Bassinger) and we all love the magnificent cast’s chemistry seen both on and off the set which creates all of the terrific and brilliant episodes we love watching. Well, “Bella and The Bulldogs” fans, I have some exciting news for you all! Nickelodeon has just announced that they have teamed up with the sensational, Justice stores to create a “Bella and The Bulldogs” inspired product line. From fun, girl-power inspired graphic tees to photo-real leggings and sports duffle bags – you can get it all at Justice stores nationwide as the “Bella and The Bulldogs” inspired line debuts in stores in July!

Now YOU can feel as though you are part of the “Bella and The Bulldogs” crew and rock some awesome apparel, cosmetics and accessories channeling in your inner Bella Dawson, Sophie, Pepper and more! In addition, Nickelodeon has announced that part of the products line will include jewelry from Fantasia, a plush bulldog from Gund, and cosmetics from GBG which includes some fantastic nail art and fabulous lip glosses! “Bella and The Bulldogs” is one phenomenal, masterpiece of a show and a “Bella and The Bulldogs” inspired product line with Justice may just be the greatest idea ever. Fans of all ages will be rocking some great “Bella and The Bulldogs” inspired products!

Dion Vlachos, Senior Vice President of Retail Sales & Marketing stated, “We’re thrilled to team up with Justice to debut a new line of girls’ products that represent the confidence, energy and humor of Bella and the Bulldogs. By partnering with one of the best tween retailers in the world, we’re able to extend the success of the series into this new line of Bella t-shirts, leggings, accessories, jewelry and more.” (source: press release)

Lece Lohr, EVP and Chief Merchandising Officer of Justice said, “The ability to provide our tween girl with an offering of this nature is something we’re confident she will both enjoy and embrace. Every day, we provide the hottest fashions and merchandise celebrating the joy of being a tween girl. We are delighted with this partnership and the exclusivity of product provided by Nickelodeon through Bella and the Bulldogs. We now have even more opportunity for tween girls to further define their own sense of style in our stores across the country.” (source: press release).

“Year-to-date, Bella and the Bulldogs is the number-one show on Nickelodeon with premieres averaging 1.7 million total viewers. Since its January launch, the show has reached more than total 33 million viewers and has been picked up for a second season. Bella and the Bulldogs is a comedy about Bella Dawson (played by Brec Bassinger), a confident, caring and talented teenager who finds her life takes an unexpected twist from head cheerleader to her middle school’s starting quarterback. Executive produced by Jeff Bushell, the show was created by Nickelodeon Writing program alumni Gabriel Garza and Jonathan Butler, who also serve as co-executive producers.” (source: press release).

What stupendous and thrilling news! I can’t wait to see the debut of the “Bella and The Bulldogs” inspired product line at Justice stores nationwide – it will truly be marvelous! Comment below and tell me or tweet me at @alexisjoyvipacc, what “Bella and The Bulldogs” products will you be buying at Justice stores? What is YOUR favorite “Bella and The Bulldogs” episode? I want to know!

Follow Nickelodeon on Twitter: @NickelodeonTV

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