It goes without saying that we all are obsessed with the Korean culture – from K-pop music taking over the entertainment world by storm, to all of the phenomenal Korean beauty products, and delicious Korean food. Well now, we all get to enjoy the Korean culture even more with the grand opening of Beautytap – a renowned, online destination for Korean beauty education, advice and products, which just opened its first physical retail store. Beautytap had a one-of-a-kind, extravagant grand opening celebration from Friday, September 14th through Sunday, September 16th at its location at the South Coast Plaza in Costa Mesa, California.
Beautytap held a special, private event for press on September 14th. The following day was a big Beautytap party as the doors were open to all beauty enthusiasts, fans and influencers. The remarkable and awe-inspiring grand opening took place on September 15th with a ribbon cutting ceremony and amazing speeches by Beautytap CEO James Sun and Congresswoman Young Kim.
The genius behind Beautytap, James Sun, shared his excitement over this excellent milestone. He said, “We at Beautytap are passionate about introducing a small part of Korean culture to the world through the best K-beauty products. With 90 percent of beauty products still being purchased in physical stores, we know that in order to truly build a relationship with your consumers and community you have to go above and beyond the online experience. This is where the physical element comes in, by allowing customers to come into our store so they can experience and learn about products and interact with our educated staff, in-person. South Coast Plaza, with its annual sales being among the top grossing in the nation and the highest concentration of designer boutiques, was the perfect location for our first retail store.” (source: press release)
The fun continued as fans were able to get up close and personal with K-pop sensation and fashion icon, Jessica Jung. The multi-talented actress, singer and businesswoman had an exceptional time meeting all of her fans, taking pictures with them and signing autographs. She truly is such a gem and she made everyone’s day all the more special with her kindness. Jessica Jung proudly works with Beautytap to carry her BLANC & ECLARE skincare line. BLANC & ECLARE is all the rave and a beauty product must-have for everyone.
All of the joy wasn’t over yet, in fact, even more excitement took place the following day on September 16th as attendees were able to meet-and-greet with fan-favorite beauty gurus including Fei Yang (@Heyitsfeiii), Kim Thai (@kkimthai), and Beautytap’s Director of Marketing and K-beauty Influencer, Jude Chao.
Needless to say, it was a weekend that couldn’t be beat. Now, you know what time it is right?! It’s time to head on over to Beautytap’s retail location at the South Coast Plaza in Costa Mesa to grab all of your K-beauty products that you’re going to be mesmerized with! The best part about Beautytap is that they have experts on hand to give you the greatest advice on what kind of skincare products work for you – since skincare is a personalized routine!
Check out some more pictures below from the grand opening of Beautytap and continue reading for an exclusive interview with the one and only, brilliant Jessica Jung about her skincare line, BLANC & ECLARE and her work with Beautytap!
For more on Beautytap, visit here.
Alexisjoyvipaccess: Congratulations on all of the amazing success with your career! Can you tell us what it’s like for you working with Beautytap to share your fantastic skincare line, BLANC & ECLARE with more fans here in the US?
Jessica Jung: Thank you! Working with Beautytap has been an absolute delight! Their vision for the United States market is in line with our views and we believe they will be a wonderful, strategic partner for us.
Alexisjoyvipaccess: What is your favorite item from your skincare line?
Jessica Jung: It’s hard to say, but I can’t live without the mist, serum, or creams!
Alexisjoyvipaccess: What is your number one piece of beauty advice you’d like to give out to fans?
Jessica Jung: Keep your skin hydrated at all costs. No matter how tired or lazy you feel, keep your skin from drying out.
Alexisjoyvipaccess: What is it like for you getting the chance to meet fans at events like Beautytap’s grand opening?
Jessica Jung: My fans are simply THE best in the world. They’ve been with me for so many years – committed, unconditional, and adorable! I never pass up on a chance to meet them!
Alexisjoyvipaccess: What else is in store for BLANC & ECLARE that fans can look forward to?
Jessica Jung: We have very interesting and exciting collaborations coming up in the months ahead. I think you’ll love it!
Photo Credits: Beautytap