VIPAccessEXCLUSIVE: Renowned Hair Care Company JOICO Celebrated The Launch Of Its New Weekend Hair Dry Shampoo With An Epic Class At PLATEFIT!


Imagine being able to rock voluminous hair even after sweating throughout an intense workout class. Pssh, that would be every girl’s greatest fitness dream. Well, it looks like our wish has been granted with JOICO’s amazing, new Weekend Hair dry shampoo. Say good-bye to bad hair days and hello to gorgeous, silky hair even between washing with renowned hair-care company, JOICO’s outstanding, dry shampoo product.

When JOICO celebrates, they celebrate big! The trusted hair-care brand welcomed the newest product to its collection with two, fantastic classes at the Hollywood location of PLATEFIT gym. The celebration took place over two days with a class on November 15th and another early morning class on November 16th. An epic workout plus a magnificent product that keeps your hair looking fabulous even while you feel the burn equals an adrenaline-filled and energetic event.


Prior to stepping onto the PLATEFIT Power Plates, attendees got their hair sprayed with JOICO Weekend Hair dry shampoo to give them a bouncy and luxuriant look that will last even after a good workout. PLATEFIT is the perfect gym for JOICO to have teamed up with for its special event. Just as much of a craze as JOICO products, PLATEFIT is a new, 27-minute, high-intensity interval training workout that celebrities including Mark Wahlberg and Courtney Cox enjoy and that sports teams including the Dodgers, Bears and Broncos use as well.

During the class, attendees were able to sweat it out with a guided workout that helped build muscle, detoxify the body and added great cardio in. With a variety of excellent exercises including banded squats, crunches, jumping jacks and more, the PLATEFIT class had guests feeling strong, powerful and mentally and physically rejuvenated.


With the holiday season in full swing, it’s clear to see that JOICO’s Weekend Hair dry shampoo will definitely be at the top of everyone’s wish-lists. This spectacular product allows your hair to look naturally-flawless without the frequent washes, blow-outs and styling. It’s easy to use and has a beautiful aroma. JOICO’s Weekend Hair dry shampoo will be your beauty product must-have. After a simple spray, you will instantly have red-carpet ready hair that smells oh, so fresh and looks clean. The Weekend Hair dry shampoo contains oil-absorbing ingredients and volume boosters that helps hair color last two times longer and leaves a velvety, soft texture.

Whether you’re in a rush and can’t find time to fit in a blow-out or if it’s your day to skip a wash, using JOICO’s Weekend Hair dry shampoo will leave your hair looking luscious and healthy at any time of any day. Alexisjoyvipaccess had a phenomenal time taking part in JOICO’s Weekend Hair dry shampoo launch at PLATEFIT. Even after sweating a ton, my hair still had great volume and texture thanks to the Weekend Hair dry shampoo.


Gift JOICO’s Weekend Hair dry shampoo to your fellow hair gurus this holiday season and visit JOICO’s website here to find out where you can purchase this stellar product.

Follow JOICO on Twitter and Instagram: @Joico

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