What a dime of a time! DIME Beauty hosted its first-ever launch with three spectacular events in the Hollywood Hills. If we could turn back time, we’d definitely be using DIME’s products, and nothing else, to achieve the very best skincare results. *Cue in Cher’s “If I Could Turn Back Time.”*

The revolutionary brand unveiled its game-changing TBT Eye Cream, part of the TBT Collection, designed to make you feel as if you’ve stepped back in time with a youthful, revitalized glow.

Wellness Wonders at DIME Beauty’s Launch

Guests enjoyed a full day of wellness and celebration. The event kicked off with a rejuvenating Pilates session, complete with branded yoga mats and DIME Beauty’s Wonderscreen for attendees to try.

DIME Co-Founders Baylee Relf and Ryan Relf welcomed everyone and shared the inspiration behind their breakthrough brand, setting the tone for a day filled with skincare, self-care, and fun.

Overlooking breathtaking views of Los Angeles, skincare enthusiasts explored interactive activations, including the “Make the Switch” wall, where guests traded in products with toxic ingredients for DIME’s clean, high-performing alternatives.

Other highlights included the Clean Beauty Wall, where guests penned love letters to healthy skin, a brilliant photo booth, delicious bites, and a champagne bar. The celebration also featured a curated gifting suite packed with DIME products, cozy sweatshirts, and more merch.

Cheers to the Evening Soirée

DIME Beauty kept the energy high into the evening with a cocktail party. Celebrity guests including TV host Terri Seymour, Real Housewives of New York’s Kristen Taekman, and Real Housewives of Atlanta’s Cynthia Bailey enjoyed the festivities.

The DIME Beauty TBT Eye Cream: A True Powerhouse

The TBT Eye Cream does it all—smoothing and firming the under-eye area, reducing dark spots and discoloration, and delivering unrivaled results. It’s no wonder it’s quickly becoming everyone’s go-to product.

Formulated with bakuchiol, squalane, and algae extract, this phenomenal eye cream helps reduce fine lines and wrinkles, boosts skin cell regeneration, strengthens and hydrates the skin, and improves elasticity. Plus, it helps defend against damaging UV rays.

Perfect for both morning and night routines, the TBT Eye Cream works seamlessly with all skin types and is even compatible with other eye products.

Check out more photos from DIME Beauty’s TBT Eye Cream debut below, and get your hands on this sensational new product here. Come join me at the launch event and take a look at my recap video below.

Photo Credits: Marc Patrick/BFA.com