Article: Friskies Makes A Purr-fect Announcement At Vidcon With The Fine Brothers And Grumpy Cat!


Caption: Friskies® kicks off its search to find the next Internet cat superstar with the third annual “The Friskies” – awards for the best Internet cat videos of the year – with brand “spokescat” Grumpy Cat, YouTube celebrities The Fine Bros., Grace Helbig, Zach King, Will Braden and Jesse Wellens during VidCon at the Anaheim Convention Center, Friday, June 27, 2014, in Anaheim, Calif. Fans can enter “The Friskies” at (Bret Hartman/AP Images for Friskies)

Meow! Does YOUR cat have what it takes to be the next internet cat superstar? June 27, 2014 marked a momentous day – the one and only, Friskies teamed up with the prolific Fine Brothers and Friskies’ “spokescat”, Grumpy Cat to announce the 3rd annual “The Friskies”! The spectacular and exciting announcement was brought out at the prestigious Vidcon event at the Kia Mainstage at the Anaheim Convention Center.

“The Friskies” is known to be the “renowned awards for the best Internet cat videos of the year” (source: press release). Cat lovers and owners can upload their cat’s greatest moments now through July 21, 2014 and enter in “The Friskies” through Vine or Instagram or and get the chance to win a grand prize of up to $25,000 and win a catuette. WOW… I mean, MEOW!

According to the press release, ” “Cat videos have become a pillar of online pop culture,” said Shaun Belongie, Friskies Senior Brand Manager. “We started ‘The Friskies’ in 2012 because we thought it was time for cat videos to be recognized and validated as an art form and we’re thrilled to celebrate the phenomenon of cat videos and the cats who inspire them for the third year in a row”.

So, what can YOU do to have the chance of making your cat the next cat superstar? You can send in videos up to one minute in length to Another way to enter is through Vine or Instagram; but remember, if you are using those apps to submit your excellent cat videos, you must hashtag: #TheFriskies and the category that your video falls under – #Funny, #Rescute, #Strange or #Epic.

A few other fan-favorite Youtube celebrities joined The Friskies in this amazing cat-video opportunity! Youtube sensations: Grace Helbig, Zach King, Will Braden and Henri le Chat Noir and Jesse Wellens and NylahKitty will serve as captains for a specific category. Grace Helbig will be the captain for the #Funny category. Zach King will be the captain for the #Rescute category. Will Braden and Henri le Chat Noir will be the captain for the #Strange category. Jesse Wellens and NylahKitty will be the captain for the #Epic category. Each captain made a special video announcement on their Youtube channel to help promote “The Friskies”. In addition, each category will end up with 3 finalists- a total of 12 finalists announced on August 11, 2014. From August 11, 2014 to September 8, 2014, fans can vote for their favorite online cat video!

Amazing online cat videos –  what could be better? Well, “every vote equals one can of Friskies wet cat food donated to 10 select shelter partners, up to 250,000 cans. Additionally, with direction from category captains Friskies will donate over $20,000 to partnering shelters”. (source: press release).

Friskies had a lot of incredible news, projects and activities at Vidcon. Friskies gave fans the opportunity to meet and greet and even take a picture with Grumpy Cat. Friskies also had a magnificent booth at the Vidcon Expo Hall where fans can interact and even take pictures with the honorable catuette!

Check out more pictures of Friskies’s outstanding event at Vidcon below along with some VIPAccessEXCLUSIVE pictures taken by! Thank you Friskies for having Alexisjoyvipaccess cover your purr-fect Vidcon event! Stay tuned for more Friskies Vidcon coverage!

Contest Rules:

NO PURCHASE NECESSARY TO ENTER OR WIN. Open only to legal residents of the 50 United States and D.C., 18 years of age or older at the time of entry (19 years of age or older if a resident of AL or NE; 21 years of age or older if a resident of MS). Entry period ends at 12:00 p.m. ET on 07/21/14. See Official Rules for details. Sponsored by Nestlé Purina PetCare Company, Checkerboard Square, St. Louis, MO.

About Friskies:

The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties. Friskies is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. – the world’s largest food company.

Visit: and use #TheFriskies to stay connected!

Source: Friskies Press Release

Untagged Images (Photo Credits): Friskies / Caption Credits: Friskies

Tagged Images (Photo Credits): EXCLUSIVE PHOTOS



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