Today, February 25, 2015 was a very exciting day for the renowned Nickelodeon TV as many thrilling announcements were made during the annual Nickelodeon Upfronts. Exciting announcements including renewals of TV shows, a new mobile subscription known as Noggin being released as well as some fascinating Nickelodeon marketing news was brought out to the public today during the Nickelodeon Upfronts.
Nickelodeon branded their partnership marketing services under a new banner known as Nickelodeon Inside Out Solutions. According to the press release, ”
Nickelodeon Inside Out Solutions offers advertising partners the opportunity for in-depth collaboration with expertise drawn from all quarters of the Nickelodeon organization. Partners can access the network’s proprietary insights, full-service marketing and creative resources and multi-platform media destinations to create branded experiences that are authentic to Nickelodeon’s kids and family audience.”
Nickelodeon Inside Out Solutions allows partners to engage more with one another and the interests of the viewers and provides more brand-entertainment opportunities as well as advertising solutions and consumer insights.
The press release stated, “Throughout the year, the network will roll out additional offerings through Nickelodeon Inside Out Solutions, inclusive of a new way for partners to leverage Nick’s robust social footprint for appropriate audiences and new measurement capabilities, which will inform partners of the reach, influence and engagement of their social programs. Details will be available this spring.”
According to Pam Kaufman, Chief Marketing Officer and President of Consumer Products, Nickelodeon, “Nickelodeon Inside Out Solutions signals our commitment to collaborative partnerships. We’re opening our doors to clients so that we may work better together to leverage the full power of the Nickelodeon ecosystem, with all of the possibilities for building and marketing our partners’ messages now in one place.” (source: press release)