Home fires are tragedies that have been taking the lives of many people, but from now on, we can all put an end to that! The American Red Cross, What’s Trending, iHeartMedia, The Charity Network, and Reveal Project have all teamed up together with many of your favorite celebrities and social media influencers to help save lives. In American Red Cross’s new “2Steps2Minutes” campaign, your favorite internet sensations including GloZell, Frankie Grande, Brittany Furlan, Destorm Power, Twan, Bart Baker and Brodie Smith participated in the “I Can Do It In 2 Minutes” PSA which encourages people to follow 2 steps to safely get out of a home fire: 1. Practice your home fire drill in under two minutes and 2. check your smoke alarms each month.
According to the press release, “Over the course of the campaign, celebrities and social media influencers will promote the important message of 2Steps2Minutes through engaging digital content, PSAs, social media interactions, celebrity-designed merchandise, exclusive auction items, and one-of-a-kind celebrity experiences, all benefitting the Red Cross’s life-saving mission. The campaign will culminate with the fourth installment of What’s Trending’s “Tube-A-Thon” in April, a social-good franchise and telethon for the digital age, at the iHeartRadio Theater in Los Angeles, California.”
Russ Paulsen, who leads community preparedness for the Red Cross, stated, “On an average day, seven of our neighbors die in home fires, and that’s just seven too many. But we can change that. No miracle, no incredible scientific breakthrough required – just getting the word out and having people take two simple steps. This campaign is a great way to spread life-saving information.” (source: press release)
iHeartMedia will also be joining in on the life-saving campaign with on-air and online campaigns with Pentatonix, Kelsea Ballerini, and Bobby Bones. Alissa Pollack, EVP, Global Music Marketing, stated, “iHeartMedia is committed to improving the safety and wellbeing of all of our listeners and their families. By utilizing our company’s key platforms we will provide simple and valuable information about home fire safety and preparedness that will help reduce deaths and injuries by preventable fire accidents — a critical challenge facing the many communities in which we all live and work.” (source: press release)
In order to bring even more awareness towards the “2Steps2Minutes” campaign, The Charity Network will be giving fans once in a lifetime opportunities to get up close and personal with some of their favorite celebrities through phenomenal experiences including concert tickets, meet and greets, on-set visits, and cameos in social media content. Celebrities and social media influencers set to join in are Sheryl Crow, Laura Marano, Scotty McCreery, American Authors, Frankie Grande, Matthew Santoro, Rooster Teeth and Joey Graceffa.
Todd Wagner, founder and chairman of The Charity Network, stated, “As we grow The Charity Network, we’re excited to partner with incredible organizations including What’s Trending, iHeartMedia, and Reveal Project to help champion some of our favorite causes like the Red Cross.”
Also, you can get some limited edition merchandise created by fan-favorites and sensations, Troye Sivan, Kelsea Ballerini and Alli Simpson through Reveal Project and designs can be purchased at this link: RevealProject.com/2Steps2Minutes. The press release stated, “We are so excited to be working with the Red Cross and young stars like Kelsea, Alli, and Troye who are doing their part to make this a better world and bring awareness to great campaigns like the Red Cross 2Steps2Minutes,” said Kathy Raiola, President of Reveal Project, Inc.
It is truly phenomenal to see what the American Red Cross, What’s Trending, iHeartMedia, The Charity Network, and Reveal Project along with many of your favorite celebrities and social media influencers are doing to help save lives! Check out the “I Can Do It In 2 Minutes” PSA below and be sure to share the news about this remarkable and incredible campaign to all of your friends and family on all of your social media networks! Comment below and tell me or tweet me at @alexisjoyvipacc, how are YOU showing your support for the “2Steps2Minutes” campaign?