As what the iconic Marilyn Monroe said, “A smile is the best makeup any girl can wear” and that’s exactly what ipsy celebrated at its magnificent Gen Beauty event that took place on March 24 and March 25, 2018 at the Los Angeles Convention Center in Los Angeles, California. Two days filled with fabulous, makeup tutorials, super fun activations and even the opportunity to meet some of your favorite beauty gurus and influencers – what could possibly be better than that?! Needless to say, ipsy’s Gen Beauty event was a weekend of makeup heaven and the best part about it is ipsy’s inspiring message that beauty is everywhere – both on the inside and out.
The fun started on Friday, March 23rd, when a special, invite-only event took place where up and coming influencers were able to learn all about ways that they can continue to grow their brand and have their social media platforms and reach flourish even more. Workshops and several, helpful panels took place at this intimate event.
Then, bright and early on Saturday, March 24th, the Gen Beauty excitement kicked off. This marvelous event had everything from performances to exceptional workshops that gave attendees the greatest insight into the beauty world. Terrific, fan-favorite musicians brought some extra energy to the ipsy mainstage and got everyone up on their feet with their spectacular performances. Bea Miller, Temecula Road, and The Aces all left everyone in awe during their remarkable sets.
Several, extraordinary workshops also took place on Saturday. Celebrity makeup artist Katey Denno showed attendees how to achieve a radiant look… naturally during the “Naturally Radiant with Juice Beauty and Katey Denno” workshop. Everyone is beautiful in their own way so why not rock your natural, flawless look with these awesome tips and tricks that Katey Denno shared during her workshop. Attendees who were looking for a more edgy look had a workshop perfect for them at the Gen Beauty event. Laura Sanchez showed her makeup skills during the “90s Grunge Goes Runway” workshop. During this workshop, attendees were able to learn how to combine metals and gloss for one epic look that will blow everyone away. Other workshops that took place on Saturday included “Flawless in a Few” and a Maybelline Masterclass hosted by beauty creators: Makeupshayla and Iluvsarahii.
Celebrities and beauty influencers who attended Saturday’s Gen Beauty event included Jasmine Brown, Karen Sarahii, Yasmin Maya AKA Beautyybird, Lynette Cenee, Gabriel Zamora, Nikita Dragun, Laura Sanchez, Jaleesa Moses, Patrick Ta, Temecula Road, Bea Miller, Katey Denno, Karla Bonilla, Makeupshayla, Iluvsarahii, Monique Coleman, Oleysa Rulin, Chandler Kinney and many more.
Day 1 of Gen Beauty ended off with a great success. Attendees were able to get samples and buy some beauty product must-haves from some of the many renowned brands that were at the event including Maybelline, Too Faced, MAC, NYX Cosmetics and many others.
Guests were able to continue to feel on Cloud 9 with all of the makeup excitement as day 2 of Gen Beauty took place on Sunday with more celebrity appearances, workshops and performances that everyone was able to look forward to. Boyband sensation, In Real Life took on the ipsy stage to perform several of their greatest hits and a few fan-favorite covers. The outstanding band also performed their excellent, new song “Tattoo” that everyone has been listening to on constant repeat since its release. Check out a clip of their performance of their new single below!
Fantastic workshops that took place on Sunday included “M·A·C STROBE QWEEN WITH Gregory @GregoryArlt & Alicia @peacelovealicia” and “Blend it! with Luxie Beauty” where Paula Galindo and Luxie taught guests how to blend their eye-makeup like a total pro using Luxie brushes.
After award show season, the next season that makes its way on over is FESTIVAL SEASON, of course! Gen Beauty also had a fascinating workshop that showed how to get the best festival hair that everyone will totally be #jealous over. Marc Anthony and Marilisa taught Gen Beauty attendees how to get that one of a kind hairstyle that will make everyone’s head turn at all of the upcoming festivals. You’re bound to get the greatest Instagram picture with your fabulous hairdo. Jennifer Yen also hosted her own workshop called “Fresh Face with Purlisse and Jennifer Yen” where she gave some stellar, skincare secrets. She is a total beauty inspiration to us all.
Beauty gurus have definitely made such a great impact in everyone’s lives – whether it is helping us ace that smokey eye look we’ve always wanted to achieve or by encouraging their fans to believe in themselves and love who they are. Beauty isn’t just the makeup that these influencers use, it’s the way they use their platform for good to motivate others to follow after their dreams, take care of themselves and be confident. It’s so awesome to see everyone at Gen Beauty embrace the total #QUEEN that they are.
Kandee Johnson, Jenn Im, Ann Le, Sarai Jones, Nicole Guerriero, Nikki Phillippi, Christen Dominique, In Real Life, Yasmin Maya AKA Beautyybird, Shayla Mitchel, Madison Miller, Roxette Arisa, Paula Galindo, Madelynn De La Rosa, Micaela Klein, Bailey Sarian, Gregory @GregoryArlt and Jennifer Yen were all in attendance at Sunday’s Gen Beauty event.
ipsy’s Gen Beauty was an event that EVERYONE enjoyed. We’re already counting down the days until the next Gen Beauty event. It was incredibly fun and it created a wonderful and welcoming atmosphere to all makeup lovers to learn the best of the best beauty secrets and advice – whether it is showcasing dazzling and daring makeup looks during festival season or showing off their fresh-face during the summertime.
I, Alexisjoyvipaccess had the greatest honor of covering ipsy’s Gen Beauty and it was a brilliant event that celebrated everyone’s beauty – both with and without makeup. Check out some more pictures below from Saturday and Sunday’s Gen Beauty event.
Be sure to follow @ipsy on Twitter and Instagram and join in on the conversation by using #ipsyGenBeauty – comment below and tell me or tweet me at @alexisjoyvipacc, did YOU attend ipsy’s phenomenal Gen Beauty event? What was your favorite part about it? I want to know!
Photo Credits: Vivien Killilea for Getty Images