
You may have heard the quote, “Invest in your hair, it’s the crown you never take off,” and it couldn’t be any more true. If you’re ready to invest in your hair, then there’s a perfect pop-up for you making its way to Los Angeles on Saturday, May 3. Pureology, the groundbreaking haircare brand that pioneered sulfate-free, 100% vegan haircare designed specifically for color-treated hair, is celebrating the launch of its new, fan-favorite Strength Cure Dream Healer Serum with a pop-up in West Hollywood. Get more details on the event below.
Where and when is the Pureology pop-up taking place?
The fabulous event will take place on May 3 from 10:00AM – 5:00PM PT at the Landmark in West Hollywood (8006 Melrose Ave, Los Angeles, CA 90046).
What can I expect at the Pureology pop-up?
So. much. fun. This pop-up will surely be haircare heaven. If you want the best advice for how to care for your hair properly, then this event is for you! You’ll have the chance to experience personalized hair consultations with expert Pureology artists. The event will give guests the opportunity to look at their hair’s health through microscope activations and capture tons of phenomenal content. Renowned celebrity stylist Gregory Russell will be making a terrific appearance at the event.
And, did I mention that you’ll also be able to take home deluxe gifts, including Strength Cure and Color Fanatic must-haves, and have the chance to win a full-size Strength Cure Dream Healer Serum. Needless to say, this event promises pure excitement.
Do I have to buy tickets for the Pureology pop-up?
Nope! One of the best parts about this event? A whole day to focus on your beautiful locks—and free admission! Bring your family and friends for a spectacular Saturday.
How can Pureology’s Strength Cure Dream Healer Serum help damage hair?
This product is a miracle worker. Say goodbye to bad hair days and hello to Pureology’s Strength Cure Dream Healer Serum. This recently launched product is a lightweight serum that strengthens and restores your hair to have up to 99% virgin-like strength. It also provides protection for a healthy, vibrant finish and works on both wet and dry hair. The Strength Cure Dream Healer Serum even combats frizz.

This revolutionary product truly is one-of-a-kind. It contains a triple-strength healing blend that delivers multi-level repair and ultimate hair resilience. Citric acid is used to penetrate deep into the hair fiber, reinforcing strength and preventing further damage. Lactic acid in the product smooths cracks in the cuticle caused by coloring and environmental stressors, and leaves your hair feeling oh, so soft. And, amino acids lock in moisture, improve elasticity, and strengthen weak bonds at the core for deep repair.
Mark your calendars as you have a date on May 3! Comment below and tell me, will you be visiting Pureology’s pop-up?