It’s all about the creators! The Instagram and Facebook Creator Week virtual event continued off strong with day two focusing on music creatives and how to make a mark in the industry. With special appearances by none other than music mogul, 50 Cent and rap sensation / “Icy” queen, Saweetie, creators were able to get great insight into the world of music from some of the most accomplished artists in the biz.
Following on the heels of a very successful first day, day two of the Instagram and Facebook Creator Week event invited guests to start off their day in a spectacular way with a phenomenal DJ set from Dark Knight. Day two, which took place on June 9, 2021, then featured an informative “Get Press, Build Clout” session, which gave creators a crash course in media training. Learning everything from how to sell your story to reporters, excel in media interviews and how to use press to your advantage to get clout, the Creator Week media training was hosted by Instagram’s Fana Yohannes and Sarissa Thrower, with panelists including talented journalists: Kaya Yurieff Clay (The Information), Darian Symoné Harvin, Tony Morrison (ABC News and Good Morning America), and Sandra Song (Paper). The exceptional panel emphasized an important element for creators to keep in mind when building their business – getting press, press, press!
Then, guests got to see creators’ merch dreams come to life during the “Fund My Merch Line” virtual competition, where creators pitched their product ideas for a chance to win funding and make their visions into a reality.
Attendees were also able to kick off their pretty summer with the one and only, “Pretty Summer Playlist” rapper herself, Saweetie. Not only is Saweetie a global phenomenon, but she defines what it’s like to be one hard-working #BossLady who has always had an incredible entrepreneurial mindset from the get-go. In honor of the recent release of her latest EP, “Pretty Summer Playlist: Season 1,” Saweetie talked about the key to having a pretty girl / pretty boy summer and it being to… hustle! Saweetie detailed how she had her own business, Money Makin’ Mamis, that she worked on before she was in college, during and after.
As someone who has garnered a massive following worldwide and on social media through sharing her chart-topping tracks, Saweetie also talked about an essential piece towards reaching social media and business success — creating purposeful content.
“I’ve always been a girl of aesthetics,” said the “My Type” artist. “I’ve always been someone of purposeful content. If I’m posting something to promote my business, the lighting is right, the colors are coordinated, and it means something.”
It goes without saying, the remarkable Saweetie truly deserves all of her achievements with her impressive, non-stop work ethic, her great drive and how she always prioritizes on her grind.
The epic event continued with music pioneer 50 Cent, who chatted with entertainment journalist and co-host of Netflix’s “Okay, Now Listen,” Sylvia Obell about the impact social media has on making an everlasting impression in the music world.
During the “Drop a Song, Get Discovered” session, 50 Cent elaborated on how social media plays a big part in aspiring musicians’ path towards stardom. He said, “social media allows the artist to meet the audience before they meet the record label.”
Closing out day two of Creator Week, guests got to learn from amazing influencers about how to go from getting free products to earning the big bucks. Throughout the event, invited attendees also got the chance to get digital portraits created by artists including Blair Breitenstein (@blairz), DC based creator, Bri (@bpeppersart), Destiny Darcel (@destinydarcel) and Motion Mami (@motionmami). It was also time to take a look into the future as guests also had the opportunity to get custom astrology readings during the magnificent event.
Day 2 of the Instagram and Facebook Creator Week event truly was one to remember! To watch the official Creator Week After Show, check out The Rundown’s recap of day 2 on the @Creators Instagram page below.