This year’s Oscars is something that everyone is continuing to talk about, but the Academy Awards buzz didn’t just start at the awards show itself, it began at eBay and GBK Brand Bar’s Pre-Oscar Luxury Lounge, which took place on Friday, March 25 and Saturday, March 26, 2022 in Beverly Hills, California. GBK is the renowned team behind the most exclusive and luxurious gifting lounges for Hollywood’s top prestigious events. With the pandemic, in-person events came to an immediate halt. But, nothing can stop GBK from bringing pure gifting excitement. In fact, GBK even pivoted to opening a permanent, physical location at the Kimpton La Peer Hotel in West Hollywood to help brands continue to gain exposure even while gifting lounges weren’t currently taking place.
Needless to say, this year’s luxury lounge was an extra special one indeed as it marked GBK’s return to in-person events, and without any surprise, GBK did not disappoint. This year’s event also invited nominees from the SAG, Golden Globe, and GRAMMY Awards as it is GBK’s first event of the year. At the luxury lounge, eBay joined in on the fun as the title sponsor of the Pre-Oscars lounge. Aside from gifting attendees great goodies from esteemed brands including Oris, Montblanc, Tag Heuer timepieces, Balenciaga backpacks, Saint Laurent clutches, and Bottega Veneta handbags, eBay also took this opportunity to use their platform for good and help with the tragedies happening in Ukraine. eBay hosted a private retail activation at the event and personalized closet clean out program in support of the American Red Cross to benefit Ukraine.
Take a step inside the eBay and GBK Brand Bar Pre-Oscar Luxury Lounge and it’s, without a doubt, the quintessential, high-class, and glamorous Hollywood event to celebrate the most dazzling, awards show weekend. The lounge was hosted at the Beverly Wilshire rose garden. Walking around and stopping by each of the brands was made even more unforgettable with the breathtaking rooftop view overlooking Beverly Hills.
A countless amount of celebrities gathered to ring in Oscars weekend in a marvelous way. Viola Davis, Anthony Anderson, Liam Payne, Bruce Dern, Ashley Greene, Jordin Sparks, Angela Bassett, Jason Ritter, Nyle DiMarco, Bia, Nika King, Alana Haim, Oscar-nominated Joico hairstylist, Frederic Aspiras, Wilmer Valderrama, Eric Roberts, Vanessa Simmons, Xolo Maridueña, and many more had a truly spectacular time at the event.
Let’s take a look at some of the many fabulous brands that celebrities were able to stop by and visit at the luxury lounge:
Underwear made with bamboo, POP Underwear revolutionizes the world of undergarments. This extraordinary brand makes shopping for underwear… fun! Their designs are so unique, creative, and exciting. With vibrant colors and bold and playful designs, you’ll definitely find yourself spending hours trying to decide which items to buy (but hey, why not get it all, right?!). POP Underwear’s slogan is “created for women, by women” and this brand truly is blazing the trail for female entrepreneurs, business-owners, and designers all over the world. POP Underwear is founded by boss ladies Jessika Dénommée and Vahinée Lefebvre, with the amazing Alexander Ferland serving as USA Executive for the brand. POP Underwear doesn’t stop at undergarments, they even have terrific joggers perfect for when you’re out and about, traveling, or spending a day running errands. The brand also has outstanding bikinis, slip dresses, and athletic shorts. POP Underwear’s items are ultra cute, but also incredibly soft and comfortable, so it’s a total win in all ways!
Everyone loves chocolate, and this chocolate is unlike anything you’ve ever had before. Tabs Chocolate’s motto is: break. bite. bang. So yes, this chocolate is for when you want to get… busy. Break one piece of chocolate – one half goes to you and the other half goes to your partner, and we’ll leave the rest to you to figure out. Tabs Chocolate is a fun gift to give for Valentine’s Day, a Bachelorette party, or to add some spice to your next date night.
Brought about by the talented Filipino wire artist, Racso Jugarap, RACS shares some of the most innovative, ethical, handmade fashion products. Jugarap and co-founder, Wenelie Rose are representing Filipinos in fashion in such an admirable and sensational way. Their terrific bowties are perfect for everyone to wear and they will definitely be the fashion must-have item that celebrities, influencers, and stylists will be highly seeking for every red carpet event. Whether you’re looking for a bowtie that’s structured yet stylish or something with a bit more of a bohemian style, RACS has the perfect bowtie for you to add as the finishing touch to your outfit. With festival season soon approaching us, you’re definitely going to want to snag a bowtie for yourself to make as your signature accessory.
Other excellent brands at the gifting suite included House of M Beauty, a go-to when it comes to clean, vegan, cruelty-free skincare, CORE Foods, GoDonut, Cabo Couture, Moku Foods, NEFT Vodka, and many others. After a wonderful day well spent, guests got to cool off with some delicious, nitrogen ice-cream from SuperCool Creamery.
Check out some more photos from the eBay and GBK Brand Bar Pre-Oscars Luxury Lounge below!
Photo Credits: Jesse Grant / Getty Images